Coca-Cola to Integrate Microsoft AI into Its Operations

posted  24 Apr 2024
Photo - Coca-Cola to Integrate Microsoft AI into Its Operations
Coca-Cola and Microsoft have announced a five-year strategic partnership to advance the digital transformation of the beverage giant through Microsoft's cloud technologies and artificial intelligence innovations.

This collaboration involves a substantial investment of $1.1 billion, a significant increase from the initial $250 million agreement in 2020.

The partnership is centered around using the Azure OpenAI Service to develop new generative AI applications across various Coca-Cola operations such as marketing, production, and supply chain management.

The initiative aims not only to enhance productivity with AI tools like Microsoft Copilot but also to improve customer interactions.