Clarins Precious: Beauty, NFTs, and Blockchain Technology
Clarins, a European cosmetic company, has unveiled its first NFT collection, dedicated to its newly launched Clarins Precious skincare line.
Clarins is a Parisian family-run company that has been beautifying the world since 1954. Their luxurious cosmetic line, skin care products, and fragrances have made their mark in over 150 countries worldwide, giving customers a taste of French elegance and charm. With a focus on premium quality, Clarins is synonymous with sophistication and refinement.
Clarins' NFT collection is dedicated to the launch of their new skincare line, Clarins Precious. According to the company, the inspiration for this new product came from Web3 technology.
The main ingredient in the Clarins Precious skincare line is a rare moonflower that blooms for just a few hours a year. Once harvested, the delicate flower is immediately flash-frozen to preserve its powerful healing properties.
Such a rare bloom takes center stage in its NFT collection. The collection consists of 325 NFTs, with each artwork depicting the flower's transformation, from waiting to blooming. This is done in a mesmerizing animation created by digital artists Ada Sokol and Ines Alpha.
The Clarins Precious NFT collection is supported by ALTAVA, a Singaporean company with a strong operational presence in South Korea. ALTAVA is a metaverse for luxury brands, a platform for luxury goods and e-commerce. The Clarins Preciou collection is available on Magic Eden, an NFT marketplace on Solana.
The manufacturer explains their concept as follows:
The manufacturer explains their concept as follows:
These unique collectibles celebrate female digital artists working at the frontier of Web3
To promote their new skincare line, Clarins Preciou, the company has launched a special Instagram filter called a personalized augmented reality experience. This is the second part of their marketing campaign.
The third and final element of Clarins' promotion is the implementation of the Clarins TRUST, a blockchain-based platform designed to track every step of the production process for Clarins Preciou.
I hope that the Clarins Precious project will inspire a lot of female artists to bring warmth and empathy to Web3, – Ada Sokol explains.
