ZEPETO Launches ZARA Digital Collection and Features Gucci Cruise
By Kateryna Salnichenko 136 25 May 2023
Digital fashion enthusiasts have had a packed month this May. Two monumental events, featuring the renowned brands ZARA and Gucci, unfolded on the widely-used South Korean platform, ZEPETO.
ZARA х ZEPETO: Fairy Magic Idols, a Delicate Spring Digital Collection
The Spanish brand ZARA unveiled a fresh collection of virtual clothing, Fairy Magic Idols, on May 10, 2023. The creators have dubbed it one of the most magical collections of the season, and it's hard to contest their claim.
The Fairy Magic Idols collection comprises 14 items, all meticulously crafted for ZEPETO users’ avatars. This fashion ensemble features t-shirts, bodysuits, sundresses, tops, jeans, footwear, and accessories, all embellished with floral motifs, butterflies, and bows.
As soon as the collection was launched, members registered on the platform had the opportunity not only to stylishly outfit their digital personas but also to partake in exciting sweepstakes. From May 10 through May 17, ZARA and ZEPETO held a competition where users vied for three grand prizes, each consisting of 50 ZEM, and additional coins that were shared among 15 finalists. To enter, participants had to sport attire from the collection, snap a photo in the Fairy Magic Idols photobooth, and share it on their social media feed and other platforms with the hashtags #zaraxzepeto and #fairymagicidols. The winners of the sweepstakes were declared on May 24.
Gucci Cruise 2024: Showcased at the Gyeongbokgung Palace and on ZEPETO
The annual tradition of the Gucci Cruise collection was kept alive when it was unveiled on May 16 at the iconic Gyeongbokgung Palace in Seoul and simultaneously broadcast on ZEPETO in the brand's dedicated virtual space. Users of the platform had a unique digital experience; they had front-row access to the fashion show, the ability to purchase digital items from the brand in a virtual store, and the chance to capture moments in the Gucci photobooth.
The Gucci Cruise 2024 Collection is not the first instance of the Italian luxury brand's collaboration with ZEPETO. Previously, these brands have repeatedly joined forces to host online exhibitions of Gucci collections, selling exclusive digital attire, footwear, and accessories to their users.
ZEPETO is a chat application for mobiles, developed by the South Korean company, SNOW. It's a social networking platform where users don't merely create ordinary profiles, but instead, they craft virtual avatars with a host of customization options, making it one of the top-downloaded apps on both Android and iOS.
More than 300 million people across the globe use ZEPETO. On this platform, you can engage with other members, fashion virtual items and worlds, conduct live broadcasts, and accrue the app's internal currency through a range of activities. According to the developers, ZEPETO is a creative hub, where your imagination can run wild.