PLANET Token: A Review of the Eco-Friendly Project

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Planet Token is a unique cryptocurrency project with its native token, PLANET, aimed at tackling ecological issues and preserving the environment.
This project is a part of Regenerative Finance (ReFi), a distinctive segment of DeFi that aims at investments in the environmental sector and monetizing global efforts to combat demographic issues, hunger, and environmental pollution.

Let’s examine the ReFi project Planet Token, its association with the legendary Lionel Messi, and the potential trajectory of the PLANET token.

The Origin 

The PLANET token made its debut on cryptocurrency exchanges on June 6, 2023. Initially, it was traded only on decentralized exchanges (DEX), but it was later adopted by several centralized platforms as well. In September 2023, the trading volumes for PLANET saw an unexpected tenfold increase from August, reaching $55 million in October. 

Information about the Planet Token team is sparse. The project didn't have a Whitepaper at its inception, and its website only became available upon the token's launch. The first version of the Whitepaper was only published on November 22. 

The project's investors and the total investment amount are also not disclosed.

Planet Token Features

Planet's primary objective is to invest in the ecological sector and bridge the gap between the real and cryptocurrency worlds. According to the project's official website, $300 billion is annually allocated to green technologies, with a third potentially accessible to ecological startups.

The foundation of Planet is based on the United Nations' Sustainable Development Goals, which include 17 targets such as ensuring health, quality education, gender equality, clean water and food, affordable and clean energy, economic growth, and more. 

Planet actively collaborates with various celebrities to foster the Real World Assets (RWA) sector and enhance revenue. Owners of PLANET tokens can gain access to NFTs, product boxes, and various bonuses. The economic model is outlined as follows:
Planet Ecosystem. Source: planetrefi.com

Planet Ecosystem. Source: planetrefi.com

In this model, collaborations with celebrities and renowned brands are key drivers of demand for the asset. Each celebrity is associated with a unique system of boxes, physical assets, and NFTs, exclusively available to PLANET users and holders.

Through these high-profile partnerships, Planet anticipates generating up to $100 million annually, directing a portion of the earnings to sustainable development initiatives, ecological startups, RWA, and more.

The Native PLANET Token

Owners of the PLANET asset can anticipate benefits such as earning income from holding the coins, allocation of Mystery Boxes, receiving future NFTs, and participating in the project's governance through a DAO.
Benefits for PLANET Token Holders. Source: planetrefi.com

Benefits for PLANET Token Holders. Source: planetrefi.com

According to Coinmarketcap, at the time of writing this article, the asset possesses the following metrics:

  • Current price: $0.000087
  • Market capitalization: $75 million
  • Circulating supply: 851 billion
  • Maximum supply: 1 trillion
  • Average daily trading volume: $59 million
  • ATH: $0.00009
  • ATL: $0.0000426

PLANET token is traded on cryptocurrency exchanges like MEXC, Bitget, Bybit, and Bitmart. It's also available on various DEXs within the Ethereum and BNB Chain networks.

Between October and November 2023, the price of the PLANET token surged by 100%, achieving a yearly high at $0.00009, with its daily trading volume consistently surpassing $30 million.
PLANET Price Dynamics. Source: coingecko.com

PLANET Price Dynamics. Source: coingecko.com

To qualify for a Mystery Box, one must hold 100,000 PLANET in their wallet, and future NFTs will be distributed among holders of 1 million PLANET. Detailed information about the asset distribution mechanism is available on the project's official website.

Lionel Messi: The Leading Planet Ambassador

Lionel Messi, the famed Argentinian football star and World Cup champion, has been named the first ambassador and official partner of Planet Token. He made a post on his Instagram page featuring the Mystery Box that will be distributed to token holders.
Lionel Messi holding a Mystery Box. Source: planetrefi.com

Lionel Messi holding a Mystery Box. Source: planetrefi.com

The contents of these boxes are still under wraps, but the project team has hinted at finding clues in the video posted on Messi's Instagram account. Moreover, the official website indicates that the value of each box could surpass $100,000.

Final Words

Currently, Planet Token's primary functionalities are not yet operational. Despite this, the token has recently gained substantial popularity, partly fueled by the partnership with Messi, which has significantly boosted both its value and trading volumes.

A more precise evaluation of the token's potential will be possible after further updates, especially the release of Mystery Boxes, NFTs, and distributions to DAO members. Additionally, there's an opportunity for individuals to participate in free activities and apply to the ambassador program.