Georgia’s National Wine Agency starts cooperation with the Cardano Foundation. The main goal of the organization is to create a stable reputation for Georgian wine as a premium product on the international market. To do this, the partners will create a blockchain solution that allows you to evaluate the quality and authenticity of drinks. Also, the Bolnisi Association of Winemakers and the Swiss platform Scantrust will take part in the development of a unique application.
Frederik Gregaard, CEO of the Cardano Foundation, called the collaboration “a perfect example of blockchain being used to solve a real-world problem—enhancing trust.” He is sure that in the near future the transparent and secure decisions of the organization will have a positive impact on the Georgian wine industry.
The basis of the project will be a scalable platform. A pilot program will be expanded in the Bolnisi region. It will include up to 100,000 bottles of wine harvested during the Autumn 2022.
The blockchain-based application will provide verifiable records from existing wine certification data on wine targeted for export markets. The bottles will carry a special label with a unique and secure QR code that allows consumers to check the authenticity of products and learn all about their history.
Guram Avkopashvili, Founder, Bolnisi Winemakers Association, thinks that a joint project with Cardano will help to reach a goal of exporting 12 million bottles of wine in 10 years.
In August, Levan Mekhuzla, Chairman, Georgian National Wine Agency, announced a planned reduction in the volume of Georgian wine exported to Russia. Today, about 60% of exported bottles enter the Russian market. The Chairman believes that this figure can be reduced to 40% over the next five years.
During 2021, Georgia increased its wine exports to the United States by 16%. Also, residents of Germany, Poland, the United Kingdom and the Baltic countries show interest in Georgian wine.