Overview By  Kateryna Salnichenko
Normal +2 116 25 May 2023
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Boss Beauties x Barbie to Empower Women Through NFTs

The digital realm is a space designed not only for men, but also for women. That's the vital message the exclusive Boss Beauties x Barbie NFT collection is striving to convey.

This collaboration between the legendary doll brand and the global women's community, Boss Beauties, carries an important social mission: it's about more than simply introducing Barbie to the Web3 sphere; it's also a reminder of the power and potential of girls and women to choose their own paths and professions. 

BCG revealed studies that found only 13% of Web3 founding teams include women and only 3% of founders are women. It is important to encourage the next generation to get exposure to these new technologies and understand how it impacts the future of work

stated Boss Beauties on Twitter

The Boss Beauties x Barbie NFT Collection Source: https://twitter.com/BossBeauties

The Boss Beauties x Barbie NFT Collection Source: https://twitter.com/BossBeauties

The Boss Beauties x Barbie initiative sets out to prepare and broaden opportunities for women in the Web3 industry. The organizers believe that groundbreaking technologies are set to revolutionize the lives of future generations, and it's imperative that parents, guardians, educators, and societal leaders are prepared for this seismic shift.

Boss Beauties x Barbie: Unique NFTs and extra benefits

The Boss Beauties x Barbie NFTs are minted on the Flow blockchain and showcased on the Mattel Creations collector's platform. The collection embodies various professions, not just for Barbie (who's not limited to the classic blue-eyed blonde) but also for every girl. 

This project features 13 out of over 250 Barbie's professions, including roles as a CEO, astronaut, game developer, boxer, and combat medic. Many of these professions aren't traditionally seen as "feminine," but the creators are ready to challenge established stereotypes.

The collection includes Barbies of various professions. Source: https://twitter.com/BossBeauties

The collection includes Barbies of various professions. Source: https://twitter.com/BossBeauties

Each set from the limited-edition Boss Beauties x Barbie series costs $25 and consists of four virtual items. Two of these are classified as "Common" (53.8%), and one as "Uncommon" (24.21%). The fourth item could be Rare (16.14%), Super Rare (+stickers, 4.3%), Ultra Rare (+ 'Career of the Year' doll set, 0.67%), or Exclusive (+ticket to the World of Barbie, 0.47%). 

Limited edition sets featuring four NFTs of varying rarity. Source: https://creations.mattel.com

Limited edition sets featuring four NFTs of varying rarity. Source: https://creations.mattel.com

Every holder of these digital collectible dolls gains access to "Career Conversations" with women who have inspired the dolls featured in this project. This unique opportunity allows collectors to interact with music artist Dai Time, actress and TikTok star GiaNina Paolantonio, and actress Francesca Capaldi. In July, owners of Boss Beauties x Barbie sets that come with additional benefits will receive specific information about how and when they can avail them.

$250,000 from the sales of the collection will be directed towards the Barbie Dream Gap project and the Boss Beauties fund.